2014 – present Freelance Creative + Copywriter, San Francisco, CA
Copywriting, naming, tagline development, marketing and brand strategy work for brands across the following industries: venture capital, technology, education, social discovery, healthcare, skincare, fashion, and home food delivery.
02/2017 – 02/2018 Senior UX Designer (Copywriter), Salesforce San Francisco, CA
In addition to providing creative direction and copywriting for existing client relationships (Chipotle, Chevron), I supported Sequence’s transition into the Salesforce ecosystem. Having helped position our agency for its acquisition by Salesforce in February 2017, my role expanded to include brand strategy and business development, defining and articulating our new narrative and unique value as part their Experience Design group. Through client pitch decks, conference presentations, and internal communications, I explored how the Salesforce product suite and our design capabilities could be leveraged to create more connected experiences for both customers and internal teams alike.
07/2015 – 01/2017 Copywriter, Sequence LLC. San Francisco, CA
Concepted and wrote cohesive brand messaging across a range of touchpoints, including video scripts, web copy, verbal branding and style guides, social media channels, web touts, user guides, and brand expression documents. Developed voice, tone, and messaging strategies for clients such as Apple, Medtronic, Chipotle, LinkedIn, Nerdwallet, Nest, Facebook, and several stealth startups. Wrote, edited and managed internal marketing initiatives, including thought leadership, social content, and collateral for special events and programs.
02/2014 – 07/2015 Project Manager, Sequence LLC. San Francisco, CA
Partnered with account leadership to manage the Apple account; defined strategic and financial goals, developed and maintained client relationships, addressed client demands, concerns, and objectives. Managed a team of six designers, establishing project timelines, tracking progress and troubleshooting obstacles and issues throughout. Consulted with our recruiter to identify resourcing needs. Owned day-to-day structure and organizational health of account, including budget, project proposals, relationship challenges, and overall wellbeing of internal morale.
02/2013 – 02/2014 Strategist/Client Associate, Landor Associates, San Francisco,CA
Assisted with verbal branding deliverables for Mazda, Devon Energy, Samsung, Yelp, Accenture, Charles Schwab, Wells Fargo, and Winebid.com, among others. Deliverables included: brand positioning, naming, tagline and copy development, presentation decks, competitive audits, stakeholder interviews, and insights. Served as project manager and client contact for MillerCoors account; balanced work streams, contributed to and presented work. Collaborated with senior director of brand strategy to identify category and consumer insights and develop large-scale marketing and brand strategy programs.
08/2008 – 05/2012 Haverford College, Haverford, PA
Bachelor of Arts in Anthropology, Spanish minor. May 2012. GPA: 3.7.
09/2011 – 12/2011 Universidad de Granada, Granada, Spain
IES Study Abroad Program. Took courses in Anthropology, Spanish, and Islamic Art History.