https://www.daniellesimpson.com/about daily 0.75 2021-11-07 https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/t/5ff3d79f96522d765fb18e72/1612389947715/IMG_9064.jpg Contact - Strong brands need strong voices. I help companies find and use theirs for good. My multidisciplinary background in client management, brand strategy, copywriting, marketing, and content design means that my calls-to-action are as well-crafted as my campaign headlines, and I bring the same thoughtful rigor to navigating client relationships as I do to solving complex creative problems. https://www.daniellesimpson.com/work daily 1.0 2021-01-01 https://www.daniellesimpson.com/work/tasty-made monthly 0.5 2021-02-03 https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/5fece8912fb5c129f2ab517e/5ff00013a6a0ae63d6d89f2d/1612395777345/TastyMade.png Work - Tasty Made https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/5fece8912fb5c129f2ab517e/5ff0001318d44937a9ceb4a5/1612395777360/BurgerStack.png Work - Tasty Made https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/5fece8912fb5c129f2ab517e/5ff0085dfc8ee327dd019811/1612395777388/MagazineAd.png Work - Tasty Made https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/5fece8912fb5c129f2ab517e/5ff000202547c5214ad9634d/1612395777383/TastyMade_ShareOut_DS_Page_15.jpg Work - Tasty Made https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/5fece8912fb5c129f2ab517e/5ff0001b89898a72c7574263/1612395777365/TastyMade_ShareOut_DS_Page_11.jpg Work - Tasty Made https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/5fece8912fb5c129f2ab517e/5ff0001c5de199571581a99c/1612395777369/TastyMade_ShareOut_DS_Page_08.jpg Work - Tasty Made https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/5fece8912fb5c129f2ab517e/5ff00014289de731b3a91232/1612395777355/TastyMade_ShareOut_DS_Page_04.jpg Work - Tasty Made https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/5fece8912fb5c129f2ab517e/5ff0001f9d513670e34db3d1/1612395777373/TastyMade_ShareOut_DS_Page_05.jpg Work - Tasty Made https://www.daniellesimpson.com/work/apple monthly 0.5 2021-01-06 https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/5fece8912fb5c129f2ab5199/5fed0578fc8ee327ddb2831b/1609368956496/Apple+-+iPad+-+iTunes+U_Sample.png Work - Apple https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/5fece8912fb5c129f2ab5199/5fed106aefa5e06e3cbaa485/1609371761885/Screen+Shot+2020-12-30+at+3.42.22+PM.png Work - Apple https://www.daniellesimpson.com/work/ard monthly 0.5 2021-01-06 https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/5fece8912fb5c129f2ab514b/5ff36043143c0d28f2680e0d/1609785413139/ARD_03.gif Work - Anti-Racism Daily https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/5fece8912fb5c129f2ab514b/5fecf69b2fb5c129f2ae16b7/1609365155794/Screen+Shot+2020-09-16+at+1.28.55+PM.png Work - Anti-Racism Daily https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/5fece8912fb5c129f2ab514b/5fecf6a9289de731b358c06f/1609365169228/Home.png Work - Anti-Racism Daily https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/5fece8912fb5c129f2ab514b/5fecf6a92547c5214a87eef7/1609365166439/Commands.png Work - Anti-Racism Daily https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/5fece8912fb5c129f2ab514b/5fecf6a910ee9f59220d3875/1609365168299/Explore.png Work - Anti-Racism Daily https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/5fece8912fb5c129f2ab514b/5fecef05b6dc0c1e61549983/1609363211135/ARD_Home.png Work - Anti-Racism Daily https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/5fece8912fb5c129f2ab514b/5fecf2f85de19957152eb383/1609364220843/Screen+Shot+2020-12-30+at+1.36.44+PM.png Work - Anti-Racism Daily https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/5fece8912fb5c129f2ab514b/5fecee9f8268c96dbbe4baf6/1609364023224/New-Noteworthy-Apps-for-Slack-Slack-App-Directory.jpg Work - Anti-Racism Daily https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/5fece8912fb5c129f2ab514b/60133cc4bc983e1853c19fd7/1611873480671/Screen%2520Shot%25202021-01-28%2520at%25201.37.23%2520PM.jpeg Work - Anti-Racism Daily https://www.daniellesimpson.com/work/metalab monthly 0.5 2021-01-07 https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/t/5ff0cff88268c96dbb4b5c66/1609617409469/Metalab.BLMtakeover.png Work - MetaLab https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/t/5ff0d00889898a72c76b5bb1/1609780320148/Metalab+Home.png Work - MetaLab MetaLab home page https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/t/5ff3a1fdb4104c156ca49d3e/1610051901698/Belonging+Page+Header.png Work - MetaLab - Belonging Page I led the strategic vision and content for MetaLab.co/Belonging, a dedicated webpage detailing the company’s commitments to antiracism and DEI. By publicly sharing the organization’s demographic statistics and investments in change, we set the tone for more transparency, accountability, and action. https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/t/5ff771e1e2590e02b944173b/1610052087005/All+Hands+Image.png Work - MetaLab - MetaLab x Nappy.co My team and I worked with Nappy.co to produce a collection of free, high-res product mockups featuring hands of all shades, shapes, and sizes to improve BIPOC representation in product design and beyond. We also created a mockup generator plugin for Figma to democratize access to greater representation. https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/t/5ff3a19734e6f62823ec2f09/1610052337683/Screen+Shot+2021-01-01+at+3.24.39+PM.png Work - MetaLab - Content Style Guide MetaLab’s been the cool kid on the product design block since it help put Slack on the map, but the company’s personality had never been officially documented. Gathering input from executive leadership and other key stakeholders, I created a content style guide and resource hub for MetaLab’s voice and tone. https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/t/5fefacebac5ecf06b607a248/1609542907849/Pitch+Case+Study.png Work - MetaLab https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/t/5fefac932547c5214acf9e21/1609542819639/Future+has+Feelings+Header1.jpg Work - MetaLab https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/t/5fefac4f461d8d43a3bf45d3/1609542769469/Remote+Work+header.png Work - MetaLab https://www.daniellesimpson.com/work/salesforce monthly 0.5 2021-02-04 https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/601c7aeba576d567fb814a5d/601c7cb3bce41f76acaf0def/1612479719943/Sequence+++Leaders+in+design+driven+transformation.png Work - Salesforce https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/601c7aeba576d567fb814a5d/601c7d4fa3bf646aac375175/1612479835021/Capabilities+++Sequence.png Work - Salesforce https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/601c7aeba576d567fb814a5d/601c7cb3cc03f8119a4e8569/1612479673407/Screen+Shot+2017-01-04+at+12.00.19+PM.png Work - Salesforce https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/601c7aeba576d567fb814a5d/601c7cce09765a1ea90fd76a/1612479697956/Sequence_404.png Work - Salesforce https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/601c7aeba576d567fb814a5d/601cc40f4ceaea6714740017/1612497938183/Screen+Shot+2021-02-04+at+8.05.21+PM.png Work - Salesforce https://www.daniellesimpson.com/work/chipotle monthly 0.5 2021-02-04 https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/601b3501290f1b1554ba47a6/601b3720e83b3630541c024b/1612479211815/ShopHouse_404PAGE_option3.2.jpg Work - Chipotle https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/601b3501290f1b1554ba47a6/601b376644327c621b0c515a/1612479211821/1_Landing.png Work - Chipotle https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/601b3501290f1b1554ba47a6/601b383a0e96852dced2c4d0/1612479211823/SmallTout-Design1-Copy1.png Work - Chipotle https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/601b3501290f1b1554ba47a6/601b38c480fb230d32a93a3b/1612479211827/03_Status+%E2%80%93+ONEReward.jpg Work - Chipotle https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/601b3501290f1b1554ba47a6/601c76e7a576d567fb80da05/1612479211833/Case+Study+2_Thumbnail_desktop.png Work - Chipotle https://static1.squarespace.com/static/5fece8583fe4fe33db85b3bc/601b3501290f1b1554ba47a6/601c7773cce1707f76727bc4/1612479211836/Savor-Wavs-FULL.gif Work - Chipotle