Tasty Made by Chipotle

Chipotle wanted to experiment with a fast casual burger concept, Tasty Made. I worked with Chipotle’s Creative Director to define a unique brand personality, identity, look and feel for the emerging brand within a crowded competitive landscape.

Role: Copywriter
In collaboration with: Creative Director, Designer
Resulting in: Competitive brand audit, brand strategy and definition, voice and tone guidelines, OOH and print advertising, web and social media copy, event collateral.